Our Story

Thank you for visiting LOVEW Toys. 

In 2022, LOVEW LLC, our LGBTQ Toy, Game & Hobby business was born from a simple yet powerful idea: to create a space where every individual, regardless of their gender identity or sexual orientation, could find joy, acceptance, and representation. Our journey started with a desire to make a positive impact on the LGBTQ+ community and the world of play and leisure.

We believe that play is a universal language that transcends boundaries, and we wanted to ensure that everyone could partake in it with authenticity and pride. Our journey was fueled by the passion of our diverse team, which included members from across the LGBTQ+ spectrum, as well as allies who stood firmly with us in support.

From the outset, we were determined to offer a wide range of toys, games, and hobbies that celebrated the LGBTQ+ experience. Our shelves were filled with toys that portrayed diverse families, games that encouraged open dialogue about love and relationships, and hobbies that allowed individuals to express their true selves.

Our journey was not without its challenges, but with unwavering commitment, we built a brand that stood for inclusivity, equality, and love.

We hosted events that fostered a sense of belonging and connected our customers in new and meaningful ways. It was in these moments of unity and celebration that we realized the true power of our mission. In a world where discrimination and exclusion persist, we stood firm, providing a haven for those who felt marginalized, misunderstood, or invisible. We also actively supported LGBTQ+ organizations and causes, sharing a portion of our profits to further our commitment to making a difference.

As we looked ahead to the future, we envisioned a world where play and hobbies were not just enjoyable but transformative. A world where children could grow up feeling loved, accepted, and seen for who they truly are. A world where adults could rediscover the joy of play, free from judgment.

Our about us story is still unfolding, but one thing remains constant: our dedication to creating a brighter and more inclusive future. In 2022, LOVEW  was more than just a store; it was a symbol of love, diversity, and the belief that play has the power to change the world. Thank you for being a part of our journey. Together, we can continue to play our way to a more inclusive and accepting world for all.